ONT ELXN
Horvath, Wynne and Hudak from last Tuesdays debate

Summer’s here and the ratings are melting. This week’s BRIOUX.TV index looks at new shows, sports and a few repeat spikes, as well as some election debate coverage. All numbers overnight estimates:

MONDAY

Masterchef heated up CTV’s night with 1,707,000 overnight, estimated viewers. The Listener followed with 779,000 and then Mistresses premiered on CTV to 656,000. Jack Bauer jacked ratings over at Global with 1,261,000 tuning in to 24: Live Another Day. That was followed by a strong outing for Rookie Blue with 1,228,000. The Bachelorette grabbed 547,000 at City. An episode of True Crime Canada, focusing on the Russell Williams case, drew 528,000 viewers.

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Chloe (Mary Lynn Rajscub) gets Monday’s ratings

TUESDAY

Tuesday’s big story was the Ontario Provincial Leaders Debate. There was little in the way of first-run episodes stacked against it, especially given the early-prime timeslot. How did it do? Nationally, the 90-minute Leader’s Debate pulled 595,000 on CTV and another 316,000 on CBC. TVO added 45,000. There were roughly 116,000 watching on CBC NN, 14,000 on CTV NC and a whopping 6,000 on Sun News.

On local Toronto-area stations, the debate went like this: CTV 248,000, CBC 159,000, Global 112,000, CHCH 77,000 and CP24 46,000.

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Beating all the national coverage combined a little later in the evening was City’s broadcast of America’s Got Talent, which drew 1,250,000. Draw your own conclusion.

WEDNESDAY

The Rangers and Kings are giving CBC their last big numbers with 2,463,000 tuning in Wednesday for this final round Stanley Cup playoff game. Meanwhile, this roll the  Jays are on is pulling big numbers back to baseball on Sportsnet, with  896,000 catching the Toronto/Detroit game.

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“Stir the Kraft Dinner clockwise!”

THURSDAY

City kept things simmering with Hell’s Kitchen (846,000). Gang Related drew 777,000 on CTV Thursday, followed by a full network airing of 19-2, which arrested  560,000 on CTV. An afternoon Jays game against the Tigers drew 384,000 on Sportsnet. An NBA Finals tilt between Miami and San Antonio netted 327,000.

FRIDAY

Blue Bloods in repeats at 10 p.m. still drew 1,051,000 in overnight totals on CTV. The Blue Jays winning streak is really translating into ratings, with 996,000 watching the Jays take on St. Louis.

SATURDAY

CBC scored 2,617,000 viewers with Game Two of the New York Rangers/Los Angeles Kings in the Stanley Cup Finals.  Jays and St. Louis batted 791,000 on Sportsnet. A CTV window on Space’s Bitten drew 243,000 Saturday at 10. The Belmont Stakes trotted off with 349,000 viewers on TSN.

SUNDAY

CTV did well with a Transformers movie (1,130,000). The Jays batted 586,000 for an afternoon tilt against St. Louis on Sportsnet. The Spurs and Heat drew 298,000 for their NBA finals tilt on TSN. The Tony Awards? Seems nobody in Canada bought rights. In Toronto, a mere 9,000 viewers checked them out on the CBS affiliate station WIVB. The Tonys drew 7.05 million U.S. viewers Sunday, less than half the B-ball finals take on ABC.

9 Comments

  1. Wow, The Listener is hurting. I’m pretty much positive that Season 4 ratings were considerably better.

  2. Agreed. Unlike Season 3 and 4, The Listener is up against heavy competition with 24 in its Monday timeslot. Both shows seem to be fighting for the same audience, but it’s coming more at the expense of The Listener. However, the inflated numbers for Masterchef (it’s lead-in) and 24 can be attributed to the fact that both shows are simsubbed on CTV and Global respectively; a bulk of the viewers are probably tuned in to Fox, with most opting not to change the channel. Meanwhile, with two Canadian series airing on the same night, needless to say, Rookie Blue seems to be doing fine on its own (without the simulcast). I hope The Listener can pick up more viewers as the season progresses – usually once the final numbers are in, they perk up a bit, but even then, these are rather low numbers than what we are used to seeing.

    • Bill Brioux Reply

      The overnight numbers for The Listener are just slightly lower than last season and the overall totals–with more PVR penetration in Canada every year–may actually be higher.

  3. What I’m actually curious to know is that since BBM introduced the new ratings based on final data (Live viewing + 7 days of PVR playback) last year as opposed to just the overnight figures, do the networks here in Canada rely more on the new system when determining the fate of a show?

    • Bill Brioux Reply

      Networks look at all data but Live+7 is ultimately the number used to determine the fate of a show.

      • Oh, L+7? Very surprised to read this. It’s a significant difference from your neighbours south of the border where Live+SD basically determines the fate of a tv show — especially on network tv

        • Bill Brioux Reply

          Networks on both sides look at four diff. sets of numbers each day as well as engagement on social media–hence “Community” lingering a few extra years.

  4. What more proof is there that the programming department at CBC for at least the last ten years lives in isolation in an enclave for socially challenged wealthy people who are preoccupied with tracking their stock market investments. I’ve never witnessed a television network work so hard and so consistently in destroying any chance of a future mass audience. Not joking, but I think when those idiots refused to play ball to retain the rights for the iconic Hockey Night In Canada theme song. the Mothercorp began its swift decent into ratings hell. For millions of Canadians-hockey fan or not-THAT is our second national anthem. Too many of those morons in the CBC bunker have zero understanding of finding programming where more than a few hundred thousand people MIGHT watch. This is a national disgrace.

  5. According to a report published in April of last year, only 39% of households had PVRs. I wonder what that number is at now. DVRing has really taken off in the last two years.

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