The Canadian Press asked me to get up early Monday and review the show that is replacing Canada AM, CTV’s Your Morning. I did, and you can read the review here.
I think it was Tim Goodman in The Hollywood Reporter who self-imposes a 100-day ban on reviewing any new late night talk show. Same rule should apply for morning shows, I think. It takes a while — sometimes a year — for these shows to find their feet.
Still, people wanna know, and I was happy to take the assignment, so here are a few extra thoughts.
I thought Monday’s show was a pretty solid first effort, production-wise. Everything was in focus and well-lit and the microphones were in order.
CTV moved their morning show from their original bunker up in Agincourt and now have all their daytime originals under the same roof in on Queen Street West, including Marilyn Denis and The Social. This allows them to use the same cameras, crews and producers. That helped Monday morning.
There’s also the thought that they’ll now get those guests in studio who didn’t want to be limo-ed out to Agincourt before. I dunno about that — the limo rides were always pretty cool.
The show should be able to draw plenty of big name guests from TIFF in a few weeks. The Bell Lightbox is just two blocks south. Here’s hoping they bust the show out of the studio more and create an environment that tells viewers right away they are in downtown Toronto. That big glass top table and wrap-around video wall could be in Brampton.
The new show title seems pretty generic, too. Your Morning Mississauga I could see, even Your Morning Moosejaw. Maybe I just got used to hearing Canada AM after 43 years.
Another dude in the nix might also be a good idea. With four women to one man around the table now, the gabbier parts of the show seem too much like The Social.