Bell/CTV hit for Super Bowl loss as many in Canada opt for US ads

UPDATED WITH CORRECTED OVERNIGHT TOTALS: The overnight, estimated tally for Bell Media’s share of the Super Bowl audience suggests that up to 40% the Canadian football audience opted to watch the game — and the American ads — on Fox Network border stations. For the game itself –from kickoff at approx. 6:37 p.m. ET to the end… Read on