Rogers boldly kicks off Upfront week in Canada

First things first: the breakfast was way better this year at the Toronto Intercontinental Hotel. Rogers had a guy warming up those gross McEggy things with a heat lamp the past few years in a room way up at SkyDome, but, really, they tasted like the eggs had been tossed around the dugout and dropped… Read on



Upfront Canada Week: Rogers

Day One of the Upfront Canada Week began Monday in the spacious press room known as the Rogers Centre. Rogers Media made smart use of the ballpark Ted picked up for Uber money. Reporters were escorted into a breakfast nook with a cool view of the baseball field below, where workers were hoisting Ferris wheels,… Read on


Upfronts 2015: Rogers shares the sizzle (reel)

It took 52 minutes to drive to Rogers 2015 upfront this morning in downtown Toronto. The sizzle reel they showed press this morning also lasted 52 minutes. Coincidence? I think not. Rogers lucked into last season’s hottest show–Empire–and hope to build on that strength this year as they swing back towards imported content and away… Read on