Occasionally, we here at TV Feeds My Family get sent memos. We don’t ask for them, we don’t look for them, they just arrive, mysteriously, via email. Here is one sure to be of interest to the veteran team of CBC publicists gassed a few years ago by the Corpse:
“June 12, 2008
John Bozzo to step down as Executive Director, English Communications
John Bozzo, Executive Director, English Communications, has informed us of his intention to leave the Corporation on July 1, 2008. John joined the CBC in 2004. He built a strong team and has brought to the communications function a professionalism, a passion and a rigour that has made it more efficient, more effective and more creative.”
The memo goes on to cite “many successes” under Bozzo’s tenure. Apparently he was responsible for Little Mosque on the Prairie launching to over 2.1 million viewers. He also got props for enhancing the brand, “culminating in our exciting new positioning–Canada lives here–a reflection of the country’s new reality: exciting, diverse and confident.”
What a brain! Who knew Canada lives here? Killjoy, sure, and, yeah, hockey, but Canada? You can smell the diversity.
The memo also thanks Bozzo for all the rave reviews CBC has collected over the past four years “due to John’s strategic approach to managing our brand and reputation–no small feat.” Personally, I’m a little hurt some of my print review efforts, especially this one, were left out of the survey. Also, a quick Google search under “CBC — idiots” just drew over 95,000 links. That, too, is no small feat.
There is, not surprisingly, no mention in the memo of the recent screw up over the Hockey Night in Canada theme, or countless other CBC P.R. disasters.
The memo ends with best wishes to Bozzo in his future endeavours. A search is underway, it states, to find his replacement. It is signed by executive vice-president Richard Stursberg as well as Bill Chambers, vice-president English services communications. CBC certainly has a lot of executives!
Bozzo’s arrival happened to coincide with the firing of the entire CBC publicity staff. An outside publicity film, Toronto’s Media Profile, was brought in to promote CBC programs. The move was supposed to save over $800,000 annually. There are reports that contracting out promotion actually cost way more than it was supposed to save and that some CBC shows lose out on promotion as the season winds down and budgets dry up.
Still, good to know Canada lives here. If only accountability lived here, too.