Winged it down to LA last night (in town for various interviews, including set visits to Dexter, Californication and Craig Ferguson) and decided to check out the Air Canada In Flight menu. Under the comedy category, you could choose from such shows as The Class (canceled over a year ago), The Big Bang Theory (watched episode three, which was pretty funny), The New Adventures of Old Christine, Everybody Hates Chris and Fox’s ‘Till Death. There were no episodes of Sophie or even jPod to select, not even Little Mosque on the Prairie.
Odd, since CBC News is the default Air Canada news option.
Forget watching such CBC shows as The Border or Intelligence at 35,000 feet. Instead, there are shows like Boston Legal, Chuck (a drama?), CSI: NY, Pushing Daisies, The Closer, Psyche and Ugly Betty under the “Drama” heading.
A canceled CBC show, Antiques Roadshow, turns up under the “World” TV category. Hidden under something called “Entertainment,” where you might expect to find eTalk or Entertainment Tonight Canada, were such outstanding U.S. cable gems as The Wire, Big Love, Entourage, Curb, Flight of the Conchords and new HBO stuff like In Treatment. Why not list these under comedy or drama, or even adult drama?
The Ar Canada menu also included plenty of XM radio channels. Smart marketing: people trapped on the five hour flight to LA get to sample satellite radio wares. I realize there are probably months when they do have a presence, but too bad CBC hasn’t been more aggressive about getting shows like The Border and Sophie in front of Canadians in flight.