Sharp Drop for Leno on Busy Night Two

More Leno chat today with Scott Thompson on Hamilton Talk Radio CHML. You can listen in here.
I make the point again that Leno’s new show has a weird daytime vibe about it. That sit down in the Principal’s office with Kanye West Monday didn’t help–it seemed more like an episode of The View.
Still, that touchy-feely stuff clicks with the chicks. That opening day total climbed to 18.48 million when Live Plus Same Day data was added. The Jay Leno Show took a hit as expected Tuesday night (Tom Cruise and Cameron Diaz guested, but only via satellite) but still delivered 11.6 million viewers to the first half hour of the show on NBC according to Nielsen overnight estimates. The Big Brother finale opposite on CBS (7.9 million) offered stiffer competition, as did ABC’s Barbara Walters’ speedy salute to the late Patrick Swayze (5.8 million). Leno dipped below 10 million in the back half of the show.
Leno’s impact on local news affiliates at 11 Monday was slight in Toronto. The new Leno lead-in helped Citytv’s 11 p.m. newscast to 134,000 viewers, up slightly from the week before and topping the 6 p.m. score (126,000). City took the hand-off from Leno a lot smoother on night two than they did Monday.
There is also some CHML chat about the circus that was the MTV Video Awards. Please invite Kanye West to the Emmy Awards this Sunday (starting at 8 p.m. on CTV and CBS) and get him good and drunk beforehand–that show could use some live and dangerous shenanigans. Just keep the fake blood away from Lady Gaga.
UPDATE: Leno`s second episode got run over in Canada by the Big Brother finale. Global`s two-hour simulcast scored the highest Canadian BB number ever, averaging just under 2 million viewers (1,953,000). It especially smoked the competition last night in the 18-49-year-old demo according to BBM Canada overnight estimates. Here`s how they stacked up: Big Brother (Global, 9-11, 1,149,200), SYTYCD Canada (CTV, 8-9:30, 631,500), The Biggest Loser (Citytv, 8-10, 481,000), Big Bang Theory (CTV, (9:30-10, 440,300), Law & Order SVU (CTV, 19-11, 347,000) and The Jay Leno Show (Citytv, 10-11, 329,400).

One Response to “Sharp Drop for Leno on Busy Night Two”

  1. Wow, I’m really surprised that City’s 11pm newscast got practically NO boost from it’s very generous Leno lead-in.

    Just out of curiosity, how does City’s 11pm newscast fare against Global’s?

    Reply

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