Being Erica Beaten Up by Biggest Loser

That lacklustre second episode of Being Erica may have taken the wind out of the series’ strong start.
Episode three aired Tuesday night and drew only 461,000 viewers nationally according to BBM Canada overnight estimates. Here is Erica‘s three week tally so far this second season:
Week One (Sept. 22): 495,000
Week Two (Sept. 29): 793,000
Week Three (Oct. 6): 461,000
Will the Yo-Yo numbers see a jump up next week? Was this an unusually competitive night of television? Here’s what else aired at 9 p.m. Tuesday:
NCIS: Los Angeles (Global) 1,768,000
So You Think You Can Dance Canada Perf. (CTV, 8-10 p.m.) 1,213,000
The Biggest Loser (City, 8-10 p.m.) 827,000
Being Erica (CBC) 461,000
The 1-4 finish was the same when broken down to just Toronto, where Erica drew 118,000 viewers.
Of more concern for CBC, which of all the networks is getting the least lift and most mixed signals from the new PPM data, is the fact that the network sheds viewers all night long, delivering BB (Below Brampton) numbers to their slumping national newscast at 10. Look at CBC’s night:
7:30 Jeopardy 1,087,000
8:00 Rick Mercer Report 1,000,000
8:30 This Hour Has 22 Minutes 587,000
9:00 Being Erica 461,000
10:00 The National 445,000
10:25 The National 358,000
11:00 The Hour 107,000
The PPM data shows that viewers are out there. Global took the night overall with stealth hit NCIS at 8 (2,620,000), followed with red hot rookie NCIS Los Angeles (1,768,000) and finished with another solid new pickup, The Good Wife (1,395,000). CTV’s rock steady 10 o’clock drama Law & Order SVU (1,498,000) delivered another high number to the 11 p.m. CTV National News (1,277,000). This on a strong night for City, where Hell’s Kitchen drew 860,000 at 8, although The Jay Leno Show was down to 360,000 on City stations nationally at 10.

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