Hats off to CBS and the Late Show gang for sneaking this surprise, 15-second spot onto the Super Bowl broadcast. The ad–apparently all David Letterman‘s idea–was shot last Tuesday afternoon in New York, with Jay Leno and Oprah Winfrey joining Letterman in his office at the Ed Sullivan Theater. As usual, Bill Carter at the New York Times has the full details here.
David Letterman and Oprah Winfrey pulled off a similar sneak play three years ago when CBS last had the big game. This is an even bigger shocker given the level of acrimony between the major players in late night over the past three weeks. Letterman and Leno will face each other at 11:35 again starting March 1.
All the spot needed–as somebody already commented in another post–was for Conan O‘Brien to show up at the end and say to Leno, “Hey–you`re in my spot.”
The bad news for Letterman–his Indianapolis Colts lost to the New Orleans Saints.