I’m gonna say 7.3 million. That’s my guesstimate as to how many Canadians will watch tonight’s seventh and deciding game of the Stanley Cup playoffs. Only thing sure about the outcome: either Vancouver or Boston will hoist the cup. My son Daniel, 18, was only a few months old when the last Canadian team won, Montreal, back in 1993. He has no memory of that, so a Canucks win is about bloody time in his books.
The real winner, of course, is CBC, which is cashing in big time on the playoff ad revenue, pulling $200,000 per 30 second spot according to this report in today’s Toronto Star.
Curious how some of your other favourite shows did last week in the ratings? The summer doldrums have hit, and it if ain’t hockey, we’re not really watching it. The overnight, estimated averages for Endgame, Hiccups, Dan for Mayor, Flashpoint, Almost Heroes and Single White Spenny, among others, can be found here at the weekly “Brioux Report” at Toronto.com.

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