Inappropriate Fall TV promotional item of the year

Pardon me for sounding like an old coot, but Fox seemed to err this week with their cheeky promotional send-out to North American TV critics. The network has always been aggressive generous when it comes to the showy little tchotchkes they ship north along with DVD screeners (in spite of the fact that the switch… Read on



Upfronts 2015: Rogers shares the sizzle (reel)

It took 52 minutes to drive to Rogers 2015 upfront this morning in downtown Toronto. The sizzle reel they showed press this morning also lasted 52 minutes. Coincidence? I think not. Rogers lucked into last season’s hottest show–Empire–and hope to build on that strength this year as they swing back towards imported content and away… Read on


Upfronts 2015: Fox anything but Idol

On Monday, Fox announced its new schedule for fall. You can find their full details here. Short order “event” series and comic book cross overs continue to emerge as the network survival strategy. That the reality/talent show ship has sailed is signaled with the announced demise of American Idol, for six straight seasons the most-watched… Read on


Don’t dog it–see Sunday’s Super Bowl ads now

The above teaser for this year’s Super Bowl XLVI Volkswagen ad had reached over 11 million YouTube views at the time of this posting. It’s easy to see why. It’s one of those brilliantly simple, “you gotta see this,” ideas that can help but go viral.Last Super Bowl, Volkswagen scored a touchdown with their Darth… Read on