Super Bowl audience slips stateside, steady on CTV

UPDATED AND CORRECTED TUESDAY:  I was a bit fast reporting a jump in Bell Media’s Super Bowl LII numbers. During the game itself, when Canadians could choose between the American feed and the Canadian feed, the English Canada total was 4,451,000 viewers — down slightly from the 4,488,000 who watched in 2017. Broken down, more people watch on the… Read on



Not just balls deflated at Super Bowl LII

Will this be the year Super Bowl ratings get hit for a loss? This season saw NFL TV regular season numbers drop around 10 per cent overall. The season before, there was an eight per cent drop in viewers. Plenty of theories as to why. All those concussion reports — and the NFL’s slow response to the… Read on


CBC’s premiere of The National an OK draw

How well CBC’s reincarnated The National does will eventually be answered once the broadcaster figures out a reason for there to be four news anchors. The flagship newscast returned Monday in a generally mistake-free hour. While Ian Hanomansing, Adrienne Arsenault, Rosemary Barton and Andrew Chang all did a fine job, there was never any reason to have… Read on


Usual suspects are winning the summer TV race

  Is this the summer when Peak TV finally peaks in Canada? There was only one scripted series in the Canada Top-10 the week of July 31 – Aug. 6: the final episode of Saving Hope at No. 9 with 1,130,000 total viewers according to Numeris. The entire national Top-10 went like this: The Amazing Race Canada… Read on



Bell/CTV hit for Super Bowl loss as many in Canada opt for US ads

UPDATED WITH CORRECTED OVERNIGHT TOTALS: The overnight, estimated tally for Bell Media’s share of the Super Bowl audience suggests that up to 40% the Canadian football audience opted to watch the game — and the American ads — on Fox Network border stations. For the game itself –from kickoff at approx. 6:37 p.m. ET to the end… Read on


Kim’s Convenience an overnight success for CBC

Overnight estimates — a measure that means less and less these days — are in and the numbers for Kim’s Convenience so far are right where I expected. Tuesday’s back-to-back opener measured 835,000 and 805,000 viewers on the overnight scale. That was good enough for third in the timeslot in Canada behind Global’s strong rookie… Read on


Jays Wild Card win draws 4.2M; Kim’s dodges big bullet

CBC was smart to pull Kim’s Convenience out of Tuesday’s suicide slot. The Toronto Blue Jays exciting Wild Card win was a grand slam home run for Sportsnet, drawing an overnight, estimated 4,017,000 viewers. That makes it the fifth biggest audience in Sportsnet’s history, behind only Jays’ playoff games last fall vs. Kansas City and Texas. Games… Read on


Over 4M Canadians say goodbye to The Hip

Overnight estimates for Saturday night’s nearly three hour live broadcast of The Tragically Hip’s end-of-tour performance in Kingston puts the average minute audience at 4,039,000. That’s an impressive number for a Saturday night in summer and should easily stand as the most-watched show of the week in Canada, outperforming CBC’s Olympic Games coverage. The Olympic… Read on