Tide turns in favour of Canadian access to Super Bowl ads

A Canadian industry executive emailed me during the big game last Sunday suggesting the CRTC made the right call — watching the Super Bowl with the US ads is definitely a big part of the overall programming experience. Canadians have been missing half the story for decades. Outlets such as The New York Times offer play-by-play… Read on

Bell/CTV hit for Super Bowl loss as many in Canada opt for US ads

UPDATED WITH CORRECTED OVERNIGHT TOTALS: The overnight, estimated tally for Bell Media’s share of the Super Bowl audience suggests that up to 40% the Canadian football audience opted to watch the game — and the American ads — on Fox Network border stations. For the game itself –from kickoff at approx. 6:37 p.m. ET to the end… Read on

Catching a CRTC Super Bowl bounce in Canada

It’s really happening: a legal, American feed of a Super Bowl game on Canadian TV screens. The CRTC mandated an exception to the simultaneous substitution rule and not even lawyers or lobbyists could stop it — this time. The hiccup will cost CTV millions and, really, that’s not fair. Nonetheless, go ad crazy, Canada. Things… Read on

CRTC throws bomb, hits CTV for huge loss over Super Bowl ads

He’s speaking for Kevin Crull and everyone at Bell Media, clearly, but Kevin O’Leary has a point when he calls the Canadian Radio-television Telecommunications Commission’s surprise ruling about Super Bowl ads “insane.” (See O’Leary’s BNN rant here.) CRTC chairman Jean Pierre Blais announced Thursday that, starting in 2017, Canadians can watch all the U.S. Super… Read on

Super Bowl Ads: watered-down by the web?

Are you like me? Do you not care about the Super Bowl ads this year? Canadians have always been tantalized by what we can’t have, so getting shut out of the Great American Ad Orgy always drove us nuts.Now, however, even Canadians can pretty much see all the high-priced American ads right now on-line, so… Read on

This week’s podcast: Stern & the Super Bowl

After some meaningless banter about a Kardashian, CHML’s Scott Thompson starts in about those Super Bowl ads. We talk about Matthew Broderick’s Ferris Bueller 26-years-later spot, and I suggest this is the way to do all sequels from now on. Just boil the whole idea down to two-and-a-half minutes. Eliminates 90 minutes of really bad… Read on

Super Bowl XLV: The ads you missed, Canada

Did you watch the Super Bowl on CTV Sunday night? The Canadian network blocked the much-hyped U.S. commercials and punted away the second the Vince Lombardi trophy was placed in the hands of the owner of the Green Bay Packers. CTV was probably fed up running Fox promos for that Glee after show carried in… Read on

How To See Those U.S. Super Bowl Ads

The big game is this weekend, which can mean only one thing–more hue and cry from Canadians about not being able to watch the Super Bowl ads.The ads are more hyped than the game, with 50-60 spots pitching soft drinks, cell phones and, of course, beer crammed into four hours of stop-and-start football. The game… Read on