In the last of the Canadian television media company upfronts, Rogers delivered their message in a slick, pre-packaged video preview. It was emphasiszed over and over again that Sportsnet is now the “undisputed” No. 1 sports media brand in Canada. Blue Jays host Jamie Campbell proclaimed it. Chief Revenue Officer Al Dark repeated it, “no
First of all, this is how you do a broadcast network upfront headline in 2024: “Star-Studded New Series, Returning Hits, and Live Events to Anchor CTV’s 2024/25 Schedule” Notice the words “buzzworthy” or “overflowing” do not appear anywhere. Kudos to CTV’s PR team for breaking with tradition and toning down the mega-hype. Despite challenging times
Two Canadian broadcast networks host upfront presentations this week. First up: Corus Entertainment, home to Global, specialty channels such as History, HGTV and Food Canada, and W as well as FAST channel Pluto TV, among other platforms. To paraphrase Neil Young, Hype never sleeps. Among the press release headlines: GLOBAL ANNOUNCES 2024/25 BROADCAST SEASON LINEUP
The release Wednesday detailing Corus Entertainment’s Media Upfront for 2024-25 did not have many surprises. There was news of an NCIS spinoff prequel, plus the re-boot of Matlock with Kathy Bates, an imported series that is finally premiering a year after it was originally hyped. There was one glaring omission, however: no new season of
One of the new shows on CBC’s 2024-25 schedule is called Small Achievable Goals. It is a scripted comedy about female podcasters going through menopause. Those three words, however, coulld also describe, in a fiercely competitive and crowded media landscape, the only way forward for CBC. On this episode of brioux.tv: the podcast, I speak with Executive
CBC held their annual programming pep rally for members of the press Thursday in Toronto. This kicks off what is still called “Upfront” season in Canada, which refers more to broadcasters putting their wares before advertisers in an attempt to sell commercials “upfront” of a coming season. For CBC it is more about getting upfront
ABC/DIsney gve host Jimmy Kimmel far too much ammunition for his annual Upfront eulogy before ad buyers this past week in New York. The star-studded gathering, which featured big names from Disney feature films and their streaming and sports ventures, helped distract from what was otherwise a tough year for media giants. That whole, lets
Earlier this week at their annual upfront in New York, the Fox Network announced their planned schedule for the 2024-25 season. Unlike CBS, Fox’s new offerings are not based on existing I.P.’s or simply spun off from current franchises, so points for originality in an age where playing it safe is the new norm. The