I wrote a piece for The Canadian Press Tuesday that takes a look at CBC’s Sochi Olympic ratings compared to four years ago at the Vancouver Games. You can read that story here.That it is an Apples to oranges comparison is underlined by a fact pointed out to me today by my buddy David Kines
CBC Olympic team members David Amber, Diane Swain, Ron MacLean, Andrew Chang, Andi Petrillo and Scott Russell After a few days, Canada is kicking ass in Sochi–but are we watching the Games on television?Well, yes, but the CBC broadcast numbers, as expected, are well down from the giddy levels the CTV-Rogers consortium enjoyed four years ago