Sunday night’s Super Bowl LIV broadcast drew an overnight, estimated 7,837,000 viewers on CTV and TSN, up 81 per cent over last year’s overnight audience according to Numeris data released Monday. Factor in the French language audience watching the game on RDS and a grand total of 9.5 million viewers across Canada watched the game.
For only the second time in 54 years, Sunday’s Super Bowl LIV falls on Ground Hog Day. An account executive at Chicago-based Highdive, the ad agency repping Fiat Chrysler, saw an opportunity. The agency seized the day, literally, and came up what will surely be the most memorable Super Bowl ad of 02/02 2020: Bill