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What a difference a week makes. Without the Jays in the World Series, Sportsnet’s baseball playoff coverage has fallen well behind the record draws from earlier this month. Tuesday’s Game 1 of the World Series between the Kansas City Royals and the New York Mets drew an overnight, estimated 776,000 Sportsnet viewers. Game 2 Wednesday

In Canada, the annual television network “Upfronts” are a few weeks later than they are in the States. Our Upfronts are really “Uplaters.” They also don’t draw anywhere near the same amount of advertising revenues. Canadian advertisers tend to commit less of their budgets in the spring, playing more of a wait and see game. Since