A ratings race is a marathon, not a sprint, so a slow start doesn’t mean a poor finish. But after all that money spent on all those ads, CBC sure can’t be too happy with their new news numbers so far.Monday’s audience for The National at 10 was 482,000 viewers across Canada, dropping to 417,000
CBC News’ all new The National drew 704,000 viewers Monday at 10 p.m., slipping to 573,000 at the 10:25 mark. (All numbers BBM Canada overnight estimates). A lift over the Sept/Oct news numbers absolutely but at a cost of about $1o,000 a viewer given Monday’s aggressive media blitz. CTV National News pulled 1,194,000 viewers at