What happens when you pick up your Rogers Ignite xfinity remote and give the command, “Flavour”? Up pops two links on your screen: one for CORUS’s rebranded Flavour Channel and the other for Rogers’ newly-acquired Food Network. Sneaky, huh? And, no, it doesn’t work the other way. Utter “Food Network” and all you get is
Wednesday in Toronto, Corus’ co-CEO Troy Reeb had a message for advertisers: Stay Home. As in Home, the new brand name for what will no longer be Corus’ HGTV Canada. Come January 1st, HGTV will migrate to another channel number as part of the Rogers Sports & Entertainment family of specialty channels. It is all