Did you know that PVR penetration is now up around 40% in Canada? Or that, despite that, 95% of all TV content in this country is still viewed “live”? Here’s another stat: high-definition viewing now counts for about 42.7% of the market share.These are three of the things I learned this morning at a breakfast
TV titans Pelley, Crull, Stewart, Dion and Robertson. Photo: CityNews So we were all sitting in the dark with a bunch of ad folk early Thursday morning when something crazy happened at the TV Day symposium in Toronto: news.Not at the industry day itself, which was organized by the folks at the Television Bureau of Canada.