|Clark Gregg in “Lola,” the vintage ‘vette featured on Agents of SHIELD|
S.H.I.E.L.D. took round one over NCIS in Canada in Tuesdays battle of the acronyms.
Head-to-head at 8 p.m., among viewers 2+, CTV’s Agents of SHIELD (2,706,000) beat Global’s NCIS (2,593,000). That’s in overnights; once all the Live+7 heads are counted, it could tilt the other way depending on how many people watched SHIELD but PVR’d NCIS or vice versa.
In the demo advertisers covet, 18-49, it wasn’t close. SHIELD beat NCIS two-to-one in Canada. NCIS tends to skew older, with 60 being the average age of U.S. viewers who watch on CBS.
Speaking of which, it was a much different story in the U.S. CBS’s NCIS (20.02 million viewers) trounced ABC’s SHIELD (12.02M) in overnight viewers, although SHIELD won there, too, in A18-49 with a 14 share vs. an 11 share.
“Good sampling for SHIELD and no dent in NCIS,” tweeted TV Media Insight’s Marc Berman, who predicted earlier that two big hits airing opposite one another on the same night would only support the notion that the broadcasters still offer the largest available platform. “There is plenty of room,” says Marc.
Not that you’d know if by reading the hyperventilating press releases spewing forth from the networks.
“From Level 7 to #1: MARVEL’S AGENTS OF S.H.I.E.L.D. Makes Heroic Debut on CTV with 2.7 Million Viewers,” screamed CTV. “Super audience lands MARVEL’S AGENTS OF S.H.I.E.L.D. in the record books as biggest fall series premiere since 2004.”
“TRIUMPHANT RETURN OF NCIS FRANCHISE PROPELS
GLOBAL TO #1 SPOT IN NIGHT TWO OF PREMIERE WEEK
NCIS and NCIS: LA continue to dominate Tuesday nights.”
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