This week, CHML’s Scott Thompson wanted to know how much 30 second spots will be going for on this year’s Super Bowl. I didn’t know so I said forty-five dollars. Amazingly, this got a laugh.
The actual average amount Fox is charging advertisers is $3.5 million per 30-second spot. One reportedly sold for $4 million. Both figures are new highs for the broadcast, the most-watched TV show of the year in the U.S., fetching an audience of more than 100 million viewers.
One Super Bowl ad is already being teased on the Internet. It features Matthew Broderick reprising his role as Ferris Bueller, 25 years later. Check it out:

 Don`t know what he’s advertising but guesses so far include a Ferrari or Chicago tourism. Please don’t be for Ciallis.
Scott asks about a whole bunch of other stuff. You can listen in here.

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