Last, but certainly not least among Canada’s media companies to hold a virtual upfront to advertisers this week was Bell Media. Their pre-packaged ad reel went “live” around 2 p.m. ET and, while there was one drop out on my screen for a minute or two, it wrapped up at the 3:07 mark. Bell boasted
Bell Media’s annual Upfront to advertisers is a week away, but they’ve already released what imports they’ll be featuring on CTV and specialty platforms in 2021-22. Thursday’s announcement includes many of the September starts revealed last month from American broadcasters. In past year’s CTV and other Canadian programming executives would fly to LA and bid
Every May, for over 70 years, the U.S. networks have been announcing what shows will be joining their schedules next fall and which shows will be canceled. This used to be a big deal. Not so much anymore as the network share of the overall TV audience continues to set records in the wrong direction.