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Upfront

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CTV’s at home, virtual upfront presentation for advertisers took a while to start streaming Tuesday afternoon. The same thing happened Monday to Rogers/Citytv/Sportsnet. Before we all make with the media companies that can’t run media jokes, these presentations are complex productions shared with thousands of ad buyers simultaneously, on a variety of systems, across Canada

Let’s be fair. CBC has had, as the Queen once famously said, an annus horribilis. More than any other broadcaster, the pandemic ripped through their winter/spring schedule. Three months of huge Saturday ratings for a Stanley Cup playoff run packed with Canadian teams were completely wiped out. CBC lost countless hours of programming along with