DIEPPE, France–Ten things I’ve learned from five days in Dieppe: A McDonald’s quarter pounder with cheese in France really is called a Royal with Cheese The French like to crack eggs over everything Three words: pain au chocolat You can apparently never have enough prawns Fraise is not something you coin Air conditioning is for
This week, CHML’s Scott Thompson starts things off by asking about this new McDonald’s TV deal. Apparently the hamburger chain is launching its own TV network, which will initially broadcast inside its many California restaurants. McDonald’s calculates as many as 18 million people a month will sample the service.Programming won’t just be burger ads. Content