CTV has made a move to cash in on all that Hot in Cleveland buzz. The comedy, which stars sitcom veterans Valerie Bertinelli, Jane Leeves, Wendy Malick and red hot octogenarian Betty White, launched earlier this month to the biggest audience ever on the U.S. cable service TVLand, drawing 4.75 million viewers. CTV intends to use it to anchor their summer Monday night comedy lineup starting July 5 at 8 p.m.
CTV will begin airing the series with the premiere episode, scheduling all 10 episodes over the summer.
This past Monday saw a bit of a bump in ratings for new episodes of CTV’s two rookie Canadian comedy entries. Hiccups beat the Brampton barrier with an overnight, estimated 546,000 viewers, with Dan For Mayor drawing 365,000. Both shows air their season finales this coming Monday night.
CTV plans to re-broadcast Hot in Cleveland Fridays at 8:30 on The Comedy Network beginning July 9. There is no plan, however, to air it on the CTV-owned Canadian TVLand.
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Since CTV is rebranding TV Land Canada into Comedy Gold (Think “Comedy”, but retro), it probably never will air there.