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Pierre Poilievre

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Chances are that Donald J. Trump, the now and possible future President of the United States, has never heard of the CBC. He probably thinks the first two letters refer to Cheese Burgers. But the ‘very stable genius’ may have handed our embattled national broadcaster a lifeline. Canadians are in a patriot fervor these days,

CBC held their annual programming pep rally for members of the press Thursday in Toronto. This kicks off what is still called “Upfront” season in Canada, which refers more to broadcasters putting their wares before advertisers in an attempt to sell commercials “upfront” of a coming season. For CBC it is more about getting upfront