You’d think the election was in Canada. On Thursday, an overnight, estimated 1,978,000 Canadians watched the final US presidential debate live on CNN. That will top 2 million and be the No. 1 show in English Canada for the week by the time the Live+7 overnights are tallied. Canadians not watching the one hour and
Thanks to the phenomenal ratings success of The Big Bang Theory, CTV owned Thursdays for a decade plus in Canada. Before that, Global owned the night for their own long winning streak. While scheduling and linear are no longer everything, as long as there are advertisers, Thursday nights are still a key battleground. Despite the