The John King of all map media

Tuesday night, more Canadians turned to CNN to guide them through a long and tense night of presidential election coverage. Many of us went to bed convinced (or hoping) John King was the new president elect.

The Atlanta-based all news network drew an average minute audience of 1,546,000 English Canadian viewers over a six hour block. That “Election Day in America” segment was measured from 8 p.m. ET through till 2 a.m.. (All numbers overnight estimates.)

Audience numbers peaked during the first two hours. In the Eastern Time zone, there was a steady rise each half hour starting at 8 p.m. and straight through till 10 p.m., going from 2,023,000 AMA viewers to 2,115,000.

U.S. election coverage was an audience grabber as well for Bell. The combined audence tally on CTV and the CTV News Channel was 825,000 estimated viewers at 8 p.m., building to 833,000 at 9 and then 788,000 and 748,000 at 11 and midnight.

CBC’s main network drew 378,000 from 8 p.m. to midnight with their American election overage. CBC News Channel averaged an estimated 281,000 viewers over a four hour block starting at 8 p.m. ET. Citytv’s “Election Day” coverge ran five hours and drew 82,000.

Global got a Luke warm response with a movie, “Solo: A Star Wars Story.” The space opera drew an estimated 336,000 in prime.


Affiliate border stations were not much of an election draw for Torontonians on election night. An average of 36,000, for example, tuned into the Buffalo, N.Y. CBS affiliate WIVB from 8 to 11 p.m.

In America, an estimated 56.9 million people tuned in for some portion of the U.S. presidential election coverage across the 21 platforms that aired it on Tuesday evening. That was down by 20 percent from the 71.4 million who watched Trump win in 2016. Top US audience coverage choice: Fox News.

Write A Comment