CTAM, the Cable and Telecommunication Association for Marketing, held their 2024 Canada Broadcaster Forum this Wednesday in Toronto at Meridian Hall. Education Co-chair Brad Danks, CEO of Outtv, invited me to moderate one of the panels. The theme of that panel was Adapting to the Future: Canadian Companies Meeting the Challenge,” which sounded optimistic to
There was a time when Canadians felt all left out because we couldn’t watch the US Super Bowl ads. A former Canadian Radio-television and Telecommunications Commission chief even ordered the Canadian NFL rights holder, Bell Media, to provide a window to the originating US feed for the game in Canada just so ads for beer
Sometimes, it is funny what seems to matter most in Canada — at least politically. On Thursday, the Supreme Court of Canada ruled that the Canadian Radio-television and Telecommunications Commission (CRTC) strayed beyond the scope of its authority under the Broadcasting Act when it took action to ensure the U.S. Super Bowls ads could be
Canadians have been bitching about not seeing those Super Bowl ads for 40 years, ever since simultaneous substitution was introduced in 1972. The annual outcry is like our version of Groundhog Day.Thing is, the big-budget commercials have been available to Canadians for years, in some cases, prior to the big game, on the Internet.It’s never