Tag

Hayden Mindell

Browsing

Boy, those kids in the Rogers PR department are sharp. Want journalists to show up to your 2018-19 press launch? Hold it at licensed restaurant. Or two. as was the case Tuesday in Toronto. First came breakfast with the execs at vintage eatery The Senator; followed by talent interviews a short walk away at a

First things first: the breakfast was way better this year at the Toronto Intercontinental Hotel. Rogers had a guy warming up those gross McEggy things with a heat lamp the past few years in a room way up at SkyDome, but, really, they tasted like the eggs had been tossed around the dugout and dropped

Day One of the Upfront Canada Week began Monday in the spacious press room known as the Rogers Centre. Rogers Media made smart use of the ballpark Ted picked up for Uber money. Reporters were escorted into a breakfast nook with a cool view of the baseball field below, where workers were hoisting Ferris wheels,

It took 52 minutes to drive to Rogers 2015 upfront this morning in downtown Toronto. The sizzle reel they showed press this morning also lasted 52 minutes. Coincidence? I think not. Rogers lucked into last season’s hottest show–Empire–and hope to build on that strength this year as they swing back towards imported content and away