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Last Wednesday, November 23, when Canada played their first game at the 2022 FIFA World Cup, they lost a tough game to Belgium 1-nil. The big winner, however, was Bell Media. According to preliminary (live+ same day) average-minute-audience data, an astounding, Wednesday afternoon audience of 3,395.000 watched the game on TSN. Close to a million

It’s happened. The most-watched TV show of the week in all of Canadais a soccer game (Sunday’s UEFA England/Italy tilt). Somewhere, Don Cherry weeps. Beyond TSN’s Euro 2012 coverage, the NHL Awards were still a decent draw on CBC. Summer doldrums have set in, however, and despite strong showings by domestic dramas The Listener, Saving