First of all, this is how you do a broadcast network upfront headline in 2024: “Star-Studded New Series, Returning Hits, and Live Events to Anchor CTV’s 2024/25 Schedule” Notice the words “buzzworthy” or “overflowing” do not appear anywhere. Kudos to CTV’s PR team for breaking with tradition and toning down the mega-hype. Despite challenging times
CTV’s at home, virtual upfront presentation for advertisers took a while to start streaming Tuesday afternoon. The same thing happened Monday to Rogers/Citytv/Sportsnet. Before we all make with the media companies that can’t run media jokes, these presentations are complex productions shared with thousands of ad buyers simultaneously, on a variety of systems, across Canada