UPDATED WITH CORRECTED OVERNIGHT TOTALS: The overnight, estimated tally for Bell Media’s share of the Super Bowl audience suggests that up to 40% the Canadian football audience opted to watch the game — and the American ads — on Fox Network border stations. For the game itself –from kickoff at approx. 6:37 p.m. ET to the end
It’s really happening: a legal, American feed of a Super Bowl game on Canadian TV screens. The CRTC mandated an exception to the simultaneous substitution rule and not even lawyers or lobbyists could stop it — this time. The hiccup will cost CTV millions and, really, that’s not fair. Nonetheless, go ad crazy, Canada. Things