What happens when you pick up your Rogers Ignite xfinity remote and give the command, “Flavour”? Up pops two links on your screen: one for CORUS’s rebranded Flavour Channel and the other for Rogers’ newly-acquired Food Network. Sneaky, huh? And, no, it doesn’t work the other way. Utter “Food Network” and all you get is
CTAM, the Cable and Telecommunication Association for Marketing, held their 2024 Canada Broadcaster Forum this Wednesday in Toronto at Meridian Hall. Education Co-chair Brad Danks, CEO of Outtv, invited me to moderate one of the panels. The theme of that panel was Adapting to the Future: Canadian Companies Meeting the Challenge,” which sounded optimistic to
Wednesday in Toronto, Corus’ co-CEO Troy Reeb had a message for advertisers: Stay Home. As in Home, the new brand name for what will no longer be Corus’ HGTV Canada. Come January 1st, HGTV will migrate to another channel number as part of the Rogers Sports & Entertainment family of specialty channels. It is all
If you thought Pluto TV was something you’d only find on Disney+, don’t be Goofy. Pluto TV, which hails from the same U.S.-based media giant as Paramount+ and CBS, is actually the world’s leading FAST (free ad-supported streaming television) service. It made its debut in Canada December 1, with a very compelling four word pitch:
UPDATED: Global buried the lead Wednesday. Their nearly hour-long, virtual “UsFront” (they don’t call it an UpFront) reel was half done before the proud boasts began. Eventually, however, those who fought through a long streaming delay (this happens to at least one of Canada’s major media companies every year of this virtual era) came to
Global framed their 43 minute, virtual upfront presentation Wednesday with an old-fashioned “let’s put on a show” approach. Food Network Canada host Noah Cappe kidded around as the director of the virtual video, introducing Corus execs such as Doug Murphy, Troy Reeb and Barb McKergow. Hey, it’s been a long year in lockdown. Things opened
“Is regular network TV programming dead? These four Canadian broadcast execs say no, it’s evolving.” That’s the headline to a feature I wrote appearing in Saturday’s Toronto Star. Read the full story here if you’re a subscriber or, better yet, buy a copy. People have been writing the network TV obit for years. Tina Fey
Trying to look ahead to the end of the month in television? The Brioux.TV July calendar has now been updated through to the 31st. There are plenty of offerings from streaming services such as Netflix, Disney+, Amazon Prime Video, Crave and CBC Gem. Trying to crack an already crowded field is new entry Peacock, launching