|Seed stars Adam Korson and Carrie-Lynn Neales: Take two|
I’ve been following the TV numbers racket for years in Canada but am left scratching my head over the past few days.
There was nothing more frustrating to me. I love Breaking Bad. It’s a great show to marathon. We’re trying to get people’s attention and I literally would bump into people, particularly people who’d just discovered it. “You know, that Breaking Bad is a great show.” And that is very good for the overall television business and the environment. It’s very robust. But it makes our ability to marshal these different audiences and measure them difficult.
There are a lot of different shows on television and online that can amass these smaller, different constituencies. Our job is attracting big, giant, broad access hits, and I believe in it as much as the day I got in the business. I know we’re still a hit driven business — at FOX, we’re struggling right now because we didn’t put on a big hit. When we do, this picture will look very different overnight. But our ability to market to those audiences and measure those audiences has changed drastically.