The big winner Sunday with their coverge of Super Bowl LVIII was CBS Sports. Nielsen data and Adobe Analytics report that the Kansas City Chiefs’ overtime victory over San Francisco 49ers drew 123.4 million average viewers across all platforms (CBS Television, Paramount+, Nickelodeon, Univision and digital properties such as NFL+). That makes it the most-watched
CTV’s NFL numbers in Canada continue to grow as we count down to Super Bowl LVII on February 12. Last Sunday afternoon’s National Football League Championship between the San Francisco 49ers and the Philadelphia Eagles drew an overnight, estimated 1,828,000 CTV viewers. The primetime American Football League matchup Sunday between the Cincinnati Bengals and the
A tight, exciting game capping one of the best NFL playoffs runs ever helped Super Bowl LVI reverse the downward ratings trend in recent years of TV’s biggest draws. In Canada, the 2022 Super Bowl, won in the dying minutes by the Los Angeles Rams over the Cincinnati Bengals, attracted an average audience of 8.1
CTV’s at home, virtual upfront presentation for advertisers took a while to start streaming Tuesday afternoon. The same thing happened Monday to Rogers/Citytv/Sportsnet. Before we all make with the media companies that can’t run media jokes, these presentations are complex productions shared with thousands of ad buyers simultaneously, on a variety of systems, across Canada
Sometimes, it is funny what seems to matter most in Canada — at least politically. On Thursday, the Supreme Court of Canada ruled that the Canadian Radio-television and Telecommunications Commission (CRTC) strayed beyond the scope of its authority under the Broadcasting Act when it took action to ensure the U.S. Super Bowls ads could be
If you watched The Super Bowl on the Canadian feed Sunday night, you likely saw that Jann Arden’s upcoming dramedy “Jann” will premiere March 20 on CTV. If you didn’t, here’s a link to the promotional spot on Facebook. The Calgary-born singer-songwriter plays an comically exaggerated version of herself. In an interview on the set
A Canadian industry executive emailed me during the big game last Sunday suggesting the CRTC made the right call — watching the Super Bowl with the US ads is definitely a big part of the overall programming experience. Canadians have been missing half the story for decades. Outlets such as The New York Times offer play-by-play
PASADENA, Calif. — Not all network executives are ‘fraidy cats. Despite peer pressure from no-show CEO’s over at ABC, CBS and NBC, Fox chairman and CEO Gary Newman and Entertainment president David Madden braved the snarling mob of scribes at this winter’s TCA’s. Classy move, gents. The executive sessions are always the industry high point of