Have you seen the ad where John Krasinski from The Office and Jack Ryan is dancing on a boat to Taylor Swift’s “Shake it Off”? The ad was shot on Innisfil Beach in Lake Simcoe, Ont., on June 11. Thr ad agency Publicis created the spot. Toronto’s Circle Productions shot the ad for Rogers, who
In the last of the Canadian television media company upfronts, Rogers delivered their message in a slick, pre-packaged video preview. It was emphasiszed over and over again that Sportsnet is now the “undisputed” No. 1 sports media brand in Canada. Blue Jays host Jamie Campbell proclaimed it. Chief Revenue Officer Al Dark repeated it, “no
It has been a wild week at Corus Entertainment. All was well last Wednesday when the Canadian media company hosted their annual Upfront to advertisers. By Friday, they had to issue a release addressing some shocking news: Warner Bros Discovery was not going to renew their long-standing specialty channel brand relationships with Corus beyond the
Upfront Week in Canada used to be like walking the midway during the peak years of the Canadian National Exhibition: crowded and sticky. Now, as we emerge from the pandemic, things are slowly shifting back into live, in-person events — or at least evolving into a new hybrid mode of virtual and live. Take Tuesday’s
The Montreal Canadiens overtime victory over the Tampa Bay Lightening Monday night extends this year’s Stanley Cup playoffs at least one more game. That keeps some hope alive for fans rooting for a Canadian team to win a Cup after a 28-year drought. It’s also a big win for Rogers Sports & Media. After years
How big a deal is the return of live hockey, basketball and baseball to Canadian sports network schedules? Looking at the first weekend ratings, it has seen Sportsnet go from worst to first. This is especially true at Sportsnet, the only home of NHL hockey through till the presentation of the Stanley Cup (or as
Here’s a bit of retro Canadiana that’s back in a new way just when we need it most: Speaker’s Corner. Remember the cool little video booth set up at 299 Queen Street West in Toronto? It quickly became a tourist attraction outside Citytv 30 years ago in 1990. Other booths were positioned in Ottawa, Vancouver