One of the new shows on CBC’s 2024-25 schedule is called Small Achievable Goals. It is a scripted comedy about female podcasters going through menopause. Those three words, however, coulld also describe, in a fiercely competitive and crowded media landscape, the only way forward for CBC. On this episode of brioux.tv: the podcast, I speak with Executive
Let’s get this out of the way “up front”: CTV won the overall TV season ratings race in Canada for the 21st year in a row. That message was hammered home again and again Thursday in Toronto at the Meridian Centre qt Bell Media’s live and in-person Upfront pep rally for advertisers. Just the day
CBC could have called Wednesday’s virtual 2022-2023 presentation, This Upfront Has 27 Minutes. Hosted by Andrew Phung from Run the Burbs and Kim’s Convenience (above), the public broadcaster’s sizzle reel was heavy on clips and light on talking heads. Phung promised “thrills and chills” and then gave way to the networks’ Executive Vice President, Barbara
Bell Media’s annual Upfront to advertisers is a week away, but they’ve already released what imports they’ll be featuring on CTV and specialty platforms in 2021-22. Thursday’s announcement includes many of the September starts revealed last month from American broadcasters. In past year’s CTV and other Canadian programming executives would fly to LA and bid
CTV’s at home, virtual upfront presentation for advertisers took a while to start streaming Tuesday afternoon. The same thing happened Monday to Rogers/Citytv/Sportsnet. Before we all make with the media companies that can’t run media jokes, these presentations are complex productions shared with thousands of ad buyers simultaneously, on a variety of systems, across Canada
Quick impressions from Bell’s Thursday morning upfront breakfast with executives press event: I spoke with Bell’s chief program fetcher Mike Cosentino. He’s the guy tasked with replacing the most valuable sitcom ever imported into Canada: The Big Bang Theory. Life will go on at CTV post- The Big Bang Theory, but there’s no disguising the
Boy, those kids in the Rogers PR department are sharp. Want journalists to show up to your 2018-19 press launch? Hold it at licensed restaurant. Or two. as was the case Tuesday in Toronto. First came breakfast with the execs at vintage eatery The Senator; followed by talent interviews a short walk away at a
The third and final leg of Canadian Upfront Week occurred Thursday in Toronto. This was Corus’ turn to host reporters and, later, advertisers. The press deal started early with breakfast up in the showy sixth floor event space. Corus enjoys one of the most beautiful work spaces in Toronto as has been pointed out here before. A