CTV’s at home, virtual upfront presentation for advertisers took a while to start streaming Tuesday afternoon. The same thing happened Monday to Rogers/Citytv/Sportsnet. Before we all make with the media companies that can’t run media jokes, these presentations are complex productions shared with thousands of ad buyers simultaneously, on a variety of systems, across Canada
Quick impressions from Bell’s Thursday morning upfront breakfast with executives press event: I spoke with Bell’s chief program fetcher Mike Cosentino. He’s the guy tasked with replacing the most valuable sitcom ever imported into Canada: The Big Bang Theory. Life will go on at CTV post- The Big Bang Theory, but there’s no disguising the
I know Randy Lennox reads this blog. He told me so himself during Bell’s annual breakfast with the executives during last Thursday’s upfront in Toronto. The Bell Media president told me, in fact, that he was nearly run over as he was crossing the street while reading my take on the Rogers and Corus upfronts.
Here’s some news that came Over The Top and straight from the top: CBS CEO Leslie Moonves told industry analysts Thursday that the Eye network’s CBS All Access streaming service will cross the border into Canada in June. That is indeed an eye opener. The subscription based service has exceeded expectations so far, said Moonves.
Random highlights from CTV’s really big shew for advertisers Wednesday night at Toronto’s Sony Centre: The venue was the same but the cast has changed. Just last year, Phil King was centre stage at the CTV upfront, changing T-shirts between clips. This year Phil got to sit out front; he’s now on the supply side, having
Day Two of Upfront Canada Week began bright and early Wednesday at 8 a.m. in Toronto. CTV likes to get journalists fresh off a punishing commute along the Gardiner before turning them loose on their executives. The reward was some Canadian bacon (nice) and artery-choking sausages and plenty of fresh fruit. There were some delicious