Last, but certainly not least among Canada’s media companies to hold a virtual upfront to advertisers this week was Bell Media. Their pre-packaged ad reel went “live” around 2 p.m. ET and, while there was one drop out on my screen for a minute or two, it wrapped up at the 3:07 mark. Bell boasted
Bell Media’s annual Upfront to advertisers is a week away, but they’ve already released what imports they’ll be featuring on CTV and specialty platforms in 2021-22. Thursday’s announcement includes many of the September starts revealed last month from American broadcasters. In past year’s CTV and other Canadian programming executives would fly to LA and bid
The Fox Network — now part of the Disney media empire — plans to add just three new shows this fall. They are: The Big Leap is a feel-good drama focusing on a diverse group of down-on-their luck characters who risk it all in a reality show dance competition. The whole thing builds to a