Category

Upfront

Category

CBC whipped through their virtual, on-line Upfront 2021 presentation Wednesday like it was an Olympic event — fitting since they’re Canada’s host broadcaster for both this summer’s Tokyo Games as well as the Beijing Winter Games in 2020. It took just 33 minutes for the public broadcaster to promote 35 new and returning series from

NBC and Fox added just three new shows to their fall schedules. ABC announced Tuesday that they can do it in two. Upfront Week has become “Name That Tune.” So far, this does not leave content-starved Canadian networks with much to import. Buyers from CTV, Citytv and Global can binge the entire list of new

The Fox Network — now part of the Disney media empire — plans to add just three new shows this fall. They are: The Big Leap is a feel-good drama focusing on a diverse group of down-on-their luck characters who risk it all in a reality show dance competition. The whole thing builds to a

CTV’s at home, virtual upfront presentation for advertisers took a while to start streaming Tuesday afternoon. The same thing happened Monday to Rogers/Citytv/Sportsnet. Before we all make with the media companies that can’t run media jokes, these presentations are complex productions shared with thousands of ad buyers simultaneously, on a variety of systems, across Canada