Well, that didn’t take long. Effective immediately, CBC is switching MVP (featuring Kristin Booth, above) from Friday to Tuesday, sending jPod to TV’s darkest night. Both shows were just launched earlier this month.
In a terse press release, the network announced that, “Beginning February 5, viewers can watch CBC Television’s sizzling new dramatic series MVP, ‘The Secret Lives of Hockey Wives’ on Tuesday nights at 9:00 p.m. Effective February 8, jPod will air on Friday nights at 9:00 p.m. replacing MVP.”
As noted here earlier today, jPod got pasted this past Tuesday, scoring just 159,000 viewers nationally opposite a new episode of House.
The doctor is in again next week, which doesn’t bode well for MVP in its new day and time. The sexy prime time soap has fans, including John Doyle at The Globe and Mail, but so far hasn’t been able to deliver, drawing just 250,000 viewers nationally last Friday.
Still, MVP opened low and shed a little, while jPod has dropped like a jRock. A U.S. network would have reacted in exactly this way by now–which is why it is such a shock to see CBC flip shows so fast.
Many of us wondered all along why a slick series like MVP was buried on Friday. Tuesday is a much more competitive night, but also a night when people actually watch television, so this move makes sense if you see more upside in MVP than in jPod–which CBC clearly does.