This week’s podcast: counting past TV sets

Ran into former CTV CEO Ivan Fecan last week at the Air Farce book launch. The most powerful man in Canadian television is keeping a low profile these days. He snuck almost undetected into the back of the CBC atrium to catch Don Ferguson’s speech and grab a few free Tim Bits. It was the wavy white hair that gave him away.
Fecan looks fit and happy so I have to take him at his word that he is giving this whole crazy TV world a big fat pass for now.
I asked him what he has learned about TV in recent months approaching it for the first time in a long time strictly as a consumer. Here’s what he said: he can’t believe how much content he consumes now on mobile devises. Those cool liitle iPads are the bomb.
Fecan’s remark resonated this week as a couple of reports came out charting TV ratings beyond the usual real time head counts. John Solberg at FX put out a release showing that, when you tally everything up, American Horror Story was the No. 1 series premiere ever at his network and that episode three topped episode one’s take.

Comparing Live+Same Day data to Live+Seven Day, the premiere of the series went up 54% in adults 18-49 and 49% in adults 18-34. “As the DVR universe grows, it is becoming increasingly clear that the reporting of Live+Same Day ratings fails to tell the full story,” goes the release. The seven day total shows 3.14 million 18-49-year-olds watched the premiere on FX in America.
Then there’s this report that Netflix and other video streaming dominates Internet traffic during TV’s prime time hours. The report suggests 60% of all downloading traffic in North America occurs between 7 p.m. and 9 p.m. More evidence that people are surfing on demand rather than being tied down to network schedules.

CTV also put out a release Tuesday pointing out, among other things, that Jersey Shore was the No. 1 Bell Media property with over 14 million video views. They also stated that, in the month of September, had 3.9 million unique visitors and the Top-5 streamed shows at the site are not all just the ones that are top-rated on television. They are, in order, Grey’s Anatomy, The Big Bang Theory, Criminal Minds, Vampire Diaries and Flashpoint.
Yeah, and what about this story, says Scott, asking if Apple TV will change how many of us consume television in the future. Kinda makes you want to take my weekly Brioux Report Canadian ratings postings (find Oct. 17-23 here) with a grain of salt.
You can listen to our whole Wednesday conversation, split into two five minute files, here and here.

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One Response to “This week’s podcast: counting past TV sets”

  1. Live viewing still counts far more to advertisers, so until that changes I’d take whatever PR spin the networks want to put on ratings with a grain of salt.


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